For many event planners today, it takes a lot of creativity and a knack for cutting corners to put together an event. These skills are needed because so many client’s have drastically reduced their budgets but still expect their events to be awesome.
It might sound crazy, but many event planners have clients who want the same type of spectacular event with a five thousand dollar budget, that cost twenty thousand dollars to put together the year before. Needless to say it is situations like these that makes an event planner’s job even more stressful.
In a recent industry magazine, several event planners discussed how they are having to use a lot of creative thinking and cost cutting skills to plan their events. This has been especially been the case for event planners that provide services for non-profit organizations. Due to dramatic decreases in funding, many non-profits today just don’t have a lot of excess money to host large fund raising events. This has proven to be a ‘catch 22′ situation, because fund raising is how most non-profits raise the money they need to provide services. As a result, many still attempt to host quarterly and yearly fund raisers, but just on smaller budgets.
The event planners who are hired to work on these events have to try and come up with ideas on how to make them appealing and memorable. Depending on the organization and goals for the fund raiser, this can be very challenging. For example, one non-profit needed to raise five hundred thousand dollars, but only had a few thousand dollars budgeted for a fund raising event. The event planner in this situation determined that the only way to create this event was to try and find a venue owner that would be willing to donate their venue that night for free. It took two days of consistent phone calls, but they were finally able to secure a venue location.
Since the event planner wanted to spend the bulk of the budget on food and advertising, they also had to find a company willing to donate tables, chairs and silverware. Fortunately this event planner had enough decorations in their storage closet, so this was another expense they could scratch off their list.
The event attracted a lot of people and ended up being a success. At the end of the night the non-profit raised close to four hundred thousand dollars. Although this was short of their original five hundred thousand dollar goal, they were still very thankful for the amount that was raised.
Being an event planner can be a lot of fun, but in today’s economic climate it also requires having an extra level of creativity and good money management skills.