2013 has definitely been a busy year so far for several major technology companies. Some are expanding their product line, while others are expanding their business footprint by making acquisitions.
Let’s start with Yahoo. This is a company that has been in the business spotlight for the past two years. One of the initial events that put the spotlight on this company was the hiring of Marissa Mayer as CEO. Prior to joining Yahoo, Mayer was a high ranking executive at Google. Overall the response to Mayer’s appointment was positive, however there were some who felt that Mayer lacked the skill and vision to take Yahoo to the next level.
The spotlight was again placed on Yahoo several months ago when Mayer announced that she was reducing telecommuting time for Yahoo employees. Many believe that Mayer meant for this announcement to remain private between her and her staff. However just like other inter office news about major tech companies this announcement was leaked to the public. Afterward, Mayer received some criticism for making this decision. Many of those who opposed her decision were telecommuting employees of other tech companies. These employees feel that telecommuting helps them to be more relaxed and more productive. They sighted examples that included not being bogged down with internal meetings, not getting distracted by office gossip, not having to deal with long commutes and also not having to deal with office politics. Then there was negative feedback from business owners who felt that Mayer was setting a bad example for the technology industry. Despite the negative comments, Mayer has so far stuck by her decision. It will be interesting to see if Mayer’s decision has a negative impact on employee retention.
Fast forward to today and we find Yahoo in spotlight again. This time it involves the company announcing that it would be purchasing Tumblr and also its announcement about being one of the bidders for Hulu. So far the first six months of 2013 has been very busy for Yahoo, now many are wondering what the next six months will bring.
Another major tech company that has been in the spotlight a lot this year is Google. Some of their recent news has included the launch of Google Glass and the new partnership the company has made with a large well known advertising agency.
In regards to Google Glass, the company is hoping that this new product will help them to reach new customers. So far the sales for Google Glass has met expectations, and it is estimated that the sales will increase significantly by the end of the year. The highest increase in sales is expected to occur in November and December. Despite growing sales numbers, their has been some negative comments about Google Glass. These negative comments have primarily been about the expensive price.
In reference to Google’s newly announced partnership with a major advertising agency, the company is hoping this new partnership will help them expand their advertising platform and also increase their brand visibility.