Just because you are a business owner with a small budget, doesn’t mean you can’t successfully advertise and market your company.
One of the most effective ways to promote a small business today is to offer prospective customers discounts on products and services. In this current economy most people are looking for ways to save money. If you own a small florist shop for example, you might try offering discounts on your delivery fees. As an added bonus you may want to offer new customers a free vase of flowers. This will not only help customers save money, but it will also show that you are willing to go the extra mile to win their business.
If you own a beauty salon for example, you might want to offer discounts on shampoos and perms to attract potential customers. Keep in mind that these discounts need to be competitive, because they are so many other salons out there. In some neighborhoods I have seen three salons within a two mile radius. I am not saying to “give your services away”, but you do need to make sure your discounts are attractive enough to keep prospective clients from going to your competitors. In addition to discounts on hair services, another good way to promote a salon business and attract customers is by offering free a manicure. Even if a prospective customers just comes to your salon for the free manicure, they will get a chance a to meet your stylists and see how your salon operates. If you run your salon well, prospective customers will be impressed. In addition, if they like the free manicure they received they will most likely tell their family members and friends.
For those who own a small marketing firm or PR agency, one of the best ways to build up your portfolio and attract customers is by offering pro bono services. Now the key to making this strategy work is making sure your “pro bono” offer is targeted. For example, if your goal is to attract large non-profit organizations as clients, then you should offer pro bono services to small non-profit agency. Most smaller non-profits don’t have a marketing or PR budget, so they would gladly welcome your services. This strategy accomplishes two things. One, it will give you an opportunity to give back to the community, and second it will provide you first hand experience on how a non-profit organization works. All this experience will come in handy when it’s time for you to develop your new business pitch to larger non-profit organizations. This includes highlighting that you have actual non-profit experience.