If you want to know how to create an entertainment network, all you have to do is look at how Tracey Edmonds created Alright TV, and how Sean Combs created Revolt TV as examples.
A few days ago Sean Combs (formerly known as P. Diddy), officially launched a new cable music network. According to Combs, he created Revolt TV because he felt that there was not a place for music artists today to promote their upcoming concerts and music videos. Many would say that MTV has been an entertainment platform that has promoted music videos for years, however Combs’ feels that the MTV model has become outdated. And Combs hopes to capitalize on this by creating a platform that is more up to date and gives artists more exposure and freedom. Time will tell if Combs is right, and if Revolt TV will become serious competition for MTV.
Some of the artists who are scheduled to be featured on Revolt TV include R&B singer Drake and hip hop artist NAS. Combs also plans to use his new entertainment platform to showcase and promote up and coming unknown artists. By doing this, the new network will not only be attracting music viewers, but it will also be attracting record label executives as well. In the music business record execs are always looking for the next big star, and Revolt TV will let them do that more effectively without having to leave their home or office.
Entertainment producer Tracey Edmonds also recently launched a new entertainment network called Alright TV. Edmonds is the ex-wife of music producer and writer Kenny “Babyface” Edmonds. When the two were married they had a production company called Edmonds Entertainment. The company produced several hit TV shows that included “College Hill” and “Soul Food“. Edmonds launched Alright TV because she felt that traditional television was not producing quality content. The concept of Alright TV is built upon providing inspirational programming. The network is being broadcast on YouTube and is being heavily promoted on Twitter. Edmonds believes that because of her extensive successful track record in entertainment combined with offering quality programming, Alright TV will capture a target audience and be successful.
It will be interesting to see if these two networks will be successful in attracting advertisers. Combs’ Revolt TV seems to be specifically geared towards a young music audience, so consumer companies like Nike, GAP and Coca Cola may see some potential value in advertising on the network. In regards to Alright TV, Edmonds may face more of a challenge attracting advertisers because Alright TV is an online entertainment network. However, if she can generate a decent amount of views and subscribers, she should be able to attract some level of advertiser interest.