A lot of people are on social media these days, but how many actually benefit from it? Especially those who are using it for business and marketing related purposes.
There are quite a few business owners on social media sites today like Facebook and Twitter, but they really don’t know how to use it. Most just signed up for a Twitter and Facebook account because their competitors were doing it. It’s most likely that their competitors are probably not benefiting very much from social media either.
One of the main reason many business owners don’t benefit from social media is because they think all they need to do is to send out a few tweets and write a few posts. Unfortunately, it takes a lot more than that. For one, before signing up for any social media account, it is important to first identify who your target audience is. Once that has been established, the next step is to establish what your overall objective is. One of the most effective ways for a business owner to identify their target audience, is to review the data from their customer database. For example, if the majority of their customers are women, then they should be targeting women and women based organizations on Facebook and Twitter. In regards to establishing an overall objective, the business owner needs to determine if their overall goal is to attract more customers or to promote a specific product or location. Once the goal has been established, all tweets and Facebook posts should be centered around this goal.
Now we come to one of the biggest mistakes many business owners make in regards to social media, and that is not responding to feedback or comments in a timely manner. The competition for customers is very fierce today, so responding to online comments and feedback is mandatory. If the business owner doesn’t respond to a comment, then the person will feel that the business owner is just not interested in their viewpoint and not interested in getting them as a customer. Again, I won’t to reiterate that in this competitive climate no business owner can afford to ignore a potential customer.
Another social media mistake many business owners make is not tweeting and posting consistently. Consistency is the key if you want to get any benefits out of social media. The main rule is that a post or tweet should be sent at least once each day. However, the business owner will probably get better results if they could post or tweet something three times a day — in the morning, afternoon and evening.
There really isn’t any reason to be on social media if you are not going to benefit from it.