The field of advertising attracts thousands of people each year and a large number of them are recent college graduates. Due to a continued growing interest in the advertising field, more colleges are offering advertising programs.
Pennsylvania State University is one of the many schools today that offers advertising courses. Many of these courses are taught by former advertising professionals. Not only do these former professionals provide knowledgeable insight into the advertising field, but they also provide students insight what it is truly like to work in the advertising industry. Which is the type of information advertising students need. Too many times all they get is book knowledge, and no guidance as to how to navigate through the corporate red tape and sticky office politics.
In addition to former advertising professionals, many of the advertising courses at Pennsylvania State University are taught by researchers and advertising analysts. These individuals provide a lot of insight into past, current and future advertising trends. When it comes to advertising, it is always important to look back at how past advertising campaigns worked, because it gives insight as to how brand preference have changed. Which is very valuable information to have in terms of predicting what future advertising trends might look like.
Some of the specific courses included in Penn State’s advertising program are media ethics, mass communications research, public relations theory and news writing. The main focus of these courses are to help students develop better problem solving techniques and creative thinking skills.
Another college that offer advertising courses is University of Florida. The school offers a very targeted advertising curriculum which includes courses like copywriting, graphic design, advertising strategy, media planning and visual media. Students majoring in advertising at University of Florida also have an opportunity to participate in an international studies program that focuses on international advertising concepts.
There are also several online advertising courses currently available, which can be completed in six to twenty four months. With these courses you can earn an advertising certification or an advertising diploma.
Those who earn a certification often begin their career as freelancers, in order to gain experience. Since most advertising agencies hire based on project need, there are usually plenty of freelance opportunities available. These opportunities are usually paid by project or on an hourly basis.