Many small business owners are discovering that using a kiosk is cost effective way to market their business.
Each year thousands of people purchase or rent a kiosk and set them up in community parks and neighborhood malls. A large percentage of these people are independent business owners who do not have the capital to lease or a buy a brick and mortar retail store.
Renting or purchasing a retail space is not cheap, which is why you see so many vacant retail spaces all across the country. Prior to the economic downturn these spaces were filled with shoe shops, beauty supply stores, hardware stores, and bakeries. Even though prices have been reduced to attract buyers, a lot of these spaces are still remaining vacant. One of the reasons they remain vacant is because many small business owners are now using kiosks to market their products and services.
Setting up a kiosk doesn’t require a lot of work, and most are very affordable. Before purchasing a kiosk it is good idea to re-assess your business so that you will get the right kiosk that will fit your marketing and business needs.
If you are thinking about setting up a kiosk in mall, you will need to contact the property manager first. There is an application process for setting up a kiosk in a mall, and also other requirements. You should also know upfront that there is a lot of background checking and paperwork involved. This might sound a lot of work, but keep in mind that a mall will provide your business a lot of good publicity and a consistent flow of customer traffic.
If you are going to setup your kiosk in a mall, try to find a good strategic location. This would include in front of a take out restaurant, near a candy store and also near the mall entrance. It will probably cost you more to setup in a strategic location, but you will benefit from increased visibility and higher sales potential.
In addition to neighborhood malls, community parks also provide high visibility and a consistent flow of foot traffic. You will need a permit in order to do this, which you can get from your county or state government office. Try to pick a park that has a lot of family activity or one that host weekly spring and summer concerts. All this activity equals a lot of foot traffic and potential customers, which is exactly what you are looking for.
Another thing to keep in mind when using a kiosk to market your business is to make sure that the products or services you are selling are a good fit for the location you choose. You also want to make sure that your kiosk is designed to attract interest.