Over the past two years web-based shows have gotten very popular. One of the reasons web shows have become so popular is because more and more people are turning away from traditional television programming. In order to make a successful web series however, there are a few things you need to know.
The first thing you need to know before you create a web series is that you’re going to have a lot of competition. I am not saying this to deter you, but just to let you know what you are up against. Now that we have gotten that out of the way, let’s discuss some tips to help make your series successful.
As you are writing your script, focus on your target audience is. This is one of the main things that many web writers forget. They get so caught up in the storyline that they forget who they are writing for. After you complete each episode, review it carefully to make sure it fits your target audience. If it does not, you will need to re-tweak the storyline or the characters.
Speaking of characters, it is important that you introduce your key characters and make sure they fit into the storyline. This makes the storyline easier to follow and gives the audience insight about who the characters are. Also, make sure that you provide a gradual build up of each character before you involve them in a major storyline. This includes background information and how your key characters are connected. Your audience should be able to make these connections within the first few minutes of each episode.
It is also important that supporting characters ’flow’ properly into the main storyline. There have been many instances where supporting characters are just thrown into a storyline without having a purpose. This sometimes happens when the writer runs out of story ideas or is trying to ’fill up’ scenes. This is a very dangerous thing to do because it can take away from the main storyline and cause viewers to lose interest. The moral here: supporting characters should ’add’ to the storyline and compliment the main characters.
The next thing to focus on when creating a web series is making sure that each episode ends with a reason for viewers to tune in for the next episode.
Finally, it is very important to begin marketing your series while you are writing it. There have been many instances where writers finish producing their series, post it online and expect millions of people to view it. People can’t view something they don’t know exist. To avoid this happening to you, make sure you have a dedicated marketing budget and take a few hours a day to market and promote your series.