Over the past five years, blogs have been generating a lot of interest and online traffic. As a result a large number of blogs are being targeted by advertisers.
It should be made clear that the blogs that attract the most advertiser attention, are the ones that are updated frequently and focus on a specific topic or industry.
According to several online web tracking sources, the type of blogs many advertisers are advertising on today are the ones that focus on fashion. The topic of fashion has always been popular, and has gotten even more so over the past few years. One reason for this is the emergence of so many new up and coming designers. Although iconic fashion brands like Calvin Klein and Ralph Lauren still attract a lot of online attention, the newer designers are also generating a lot of interest because their designs are considered more unique and edgy. Some of the bloggers who are writing about the fashion industry, are currently generating a good advertising revenue stream. However, the bloggers that are generating the most ad revenue are the ones that write detailed articles and post photos from fashion shows.
Another type of blog that attracts interest from advertisers, are the ones that focus on food. In particularly the ones that feature personal restaurant reviews. Many blog readers really enjoy reading these reviews, because some of them are from restaurants in their own neighborhoods. The info from the reviews helps readers decide if the restaurant is worth visiting or if it is one they should pass on by.
In addition to restaurant reviews, other types of foodie blogs that often attract advertisers are the ones that feature personal recipes. Many of these bloggers have built up a very loyal reader base, which has added up to thousands of daily views. The blogs that generate the most views are the ones that feature actual photos of the recipes. Nothing captures a reader’s more than photos of things like homemade spaghetti and meatballs, three layer chocolate cakes and a plate of hot homemade biscuits. These photos are usually so visually appealing that readers can imagine themselves eating the food.
Many advertisers also like to advertise on blogs that focus on the entertainment industry. These blogs general feature daily updates on actors and musicians, and tidbits about celebrity parties and gossip. They are also entertainment blogs which focus on specific celebrities like Denzel Washington, Scarlett Johansson and Jon Hamm. These type of blogs have been known to attract between ten to twenty five thousand viewers per week — which are just the types of numbers and online traffic advertisers look for.