The recent recession has made it hard for many people to advance their career or a get a job. However despite the economic downturn, there are some people who have made significant career advancements. So how did they do it? They used some unusual job searching techniques.
I recently read a story about a guy named Andre who wanted to find a higher position in the advertising industry. He previously worked as a creative associate at a large advertising firm, but was laid off seven months ago. Instead of getting depressed about losing his job, Andre decided to use this down time to search for a creative director position. He knew that things were tight in the job market and that the advertising industry was very competitive, so he used a creative job searching strategy to find his desired job.
The first thing he did was to make a list of the advertising agencies that he wanted to work for. Next he identified the vice president of creative development at each agency. Once he completed his list of agencies and key contacts, he began working on a plan to get face time with them. After brainstorming for a few days, Andre decided to create a visual presentation of his of industry experience instead of sending each contact a traditional resume. He knew he needed a special venue to do this, so he booked a small conference room in a co-working loft space. Next he went to a specialty gift shop and purchased some high quality paper and envelopes. He used these materials to create personalized invitations. The message in the invitation consisted of inviting each agency executive to meet someone who would be a great asset to their creative team. He sent out twelve invitations and received seven responses. This made him very happy because he only expected two or three invitees to respond.
To ensure that the executives would get a good understanding of his experience, Andre posted photos of ad campaigns he created on the walls in the conference room. He made sure he highlighted the name of the clients, so the executives knew he had experience working with major brands.
On the day of the presentation, he was surprised (and happy) to see that some of the executives brought a human resources representative with them. He hoped that this meant they were taking his presentation seriously. Realistically, Andre knew that some of the executives were coming to his presentation out of pure curiosity and may not have any intentions of hiring him. This didn’t worry him however.
Two days after the presentation, Andre received two job offers. One executive said he wanted to hire Andre for his experience, and for the creative way he lobbied for a job.