When it comes to making music, there are a lot of business related matters involved. This includes business details related to setting up video shoots and negotiating artist contracts.
It is probably safe to say that the average music fan has very little knowledge about what it takes to create a video or song. They don’t realize that it often takes months (and sometimes years) of negotiation to sign an artist or to create the perfect video. The truth be told there are a lot of complicated business matters involved in the world of musical entertainment.
For most record companies today, finding the next musical star has gotten a lot more difficult due to the growing number of up and coming artists deciding to go ‘independent’ instead of signing with a record label. This means that record company executives have to invest a lot more money and time if they want to attract talented artists. Some record executives will spend months scouting out potential talent at local area nightclubs. They are generally looking for someone who has a good singing voice and knows how to connect with the audience. An extra added bonus would be finding someone who can also dance well and play a musical instrument. If they can find someone with all these talents, they will quickly try to sign them to their label. This is easier said than done however, because chances are other labels will be trying to sign the artist as well.
Once the artist agrees to meet with record label executives, there could be months of negotiation involved before they reach an agreement. In the music industry long drawn out negotiations can cost a record label a lot of money, so label execs generally do everything they can to sign the artist as quickly as possible. After the artist has been signed, the next task is to find the right musical writing team and the right song. This too can often take months or years, especially when it involves working with a brand new artist.
After all the music has been selected and recorded, the label must coordinate a team to promote the artist. Some of the work involved in artist promotion includes visiting various radio stations, scheduling on-site appearances and setting up interviews. In addition, in order to effectively promote an artist today, it typically requires a lot of online marketing and music videos. A producer will be needed to shoot the video, and a choreographer will be needed if there is any dancing involved. There must also be a stylist on the set to handle hairstyles and makeup and to coordinate all wardrobe changes. The hardest part of promoting an artist however, is making sure to stay in budget.
Who knew there was so much business involved in making music?