There are many angles you can use to publicize a beauty salon, which includes highlighting unique salon services.
I have seen a lot of corner beauty shops over the years evolve into full service salons. The key to this transformation was expanding services and reaching out to a broader demographic and clientele. One beauty shop owner I read about a few years ago started with a 500 square foot corner shop, and by adding new services was able to expand into a larger space over 2,000 square feet. Initially, the shop only provided a limited amount of services which basically consisted of wash, set, and curl. In order to reach a broader demographic, the owner expanded her services to include coloring, barber services, and healthy hair treatments.
To generate publicity for the new expanded salon, the owner invited local newspaper reporters and magazine editors to the salon’s grand opening. Three reporters and one magazine editor attended the event, and the owner gave them a grand tour of the salon. The owner also highlighted all the new services, which included new services designed for professional women. This marketing strategy resulted in two local news articles and which included color photos of the new salon. All this press helped to generate a 35% increase in new customers, and an increase in repeat business.
I really like this publicity strategy, because the owner used a local grass roots approach. In my opinion, this is always the best strategy to use no matter what type of business you‘re in.
Another way to generate publicity for a beauty salon is to create a monthly online magazine. By using an online magazine format, you will not have to pay for distribution or printing. The magazine doesn’t have to feature a lot of pages, just good quality content. If the content is written strategically, it can be used as a marketing tool. Some of the content topics that should be included in the magazine are tips from stylists about ‘how to create easy to maintain hairstyles during summer’, and ‘how to select the right hairstyle for your body type‘. These are two topics that interest most women.
There should also be a special section that features “before” and “after” hairstyle photos from real customers. This section will give prospective customers insight about the salon’s services, and the type of hairstyles the salon specializes in. In addition, putting real customers in the magazine will help to increase online traffic, because they will visit the site to see themselves. They will also likely tell their family and friends about it.
In order for all the strategies listed above to be effective, they must be done consistently.
Overall, creating publicity for a beauty salon is relatively easy, and it can also be a lot of fun.